• Feature

    The ABG: A Label Built On Struggle

    Written by Paulina Tep When you hear the term “ABG,” you think of the Asian Baby Girl: she’s got bleached hair, wears heavy lashes, is obsessed with raves, and is a certified bobaholic. The ABG is the antithesis of Western society’s expectations of women: bold and sexy, not passive and dainty. While this is the widely accepted definition of an ABG, I have noticed a shift in how it is presented in recent years. Several other youth subcultures of the past decades have transitioned into a social media “aesthetic,” including the ABG. The ABG style is about visuals now and not culture.  My observation is that while the standard ABG…

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